As Director of Technology at Threshold Interactive, Dan Manheim has built and integrated solutions in the areas of social networking, user generated content, content management, customer relationship management, and search engine optimization/marketing.

Among the projects Dan has led is the implementation of numerous web sites for Nestle’s confections division capturing comprehensive consumer data and analytics into their consumer database. This data was used to drive segmentation based email marketing campaigns and provide valuable consumer insights to the brand teams. Dan has also planned and developed sites to foster consumer engagement for clients such as Honda, Harrah’s, and Starz. Prior to leading the technology team at Threshold, Dan completed his B.S. degree in Computer Science from the University of California, Los Angeles and has since worked with an array of web technologies from PHP on Linux to ASP.Net on Windows.